Motive: Establish a strong consumer connect via impactful storytelling
Impact-Consistent media impressions across segments helped the brand successfully connect with the consumer
Overview
Johnson Controls Hitachi Air Conditioning India Limited, the manufacturer of India’s aspirational premium air-conditioner brand ‘Hitachi Cooling and Heating’ engaged with Key Communications to create high-decibel national awareness of the company’s line of innovative products. Johnson Controls Hitachi Air Conditioning India Limited needed a comprehensive public relations strategy to generate awareness across target consumer profiles and geographies in India. The PR team was tasked with a specific focus on improving brand salience by leveraging the power of storytelling via impactful media platforms.
The Strategy
Team Key Communications developed a comprehensive media and storytelling strategy focused at initiating brand awareness campaigns, crafting interesting content and creating new brand engagement avenues. Basis an in-depth and consistent scanning of media as well as consumer environments, we curated impactful messaging with a segment approach for corporate, CSR, Thought leadership and Product verticals.
The Impact
Securing coverage in over 400 top-tier media outlets Key Communications successfully helped the brand in establishing a strong consumer connection. The PR advisory also garnered widespread inclusion in technology, lifestyle, trade, and vernacular media by successfully managing over 20 product launches across the country. Industry and consumer trend stories across national and regional media outlets helped enhance brand’s reputation and solidify its market leadership.