Motive: Create high-decibel awareness establishing a premium brand positioning
Impact: Quality media coverage in national and international media outlets along with a strategic influencer’s engagement drive supported the brand positioning of India’s Iconic Heritage Hospitality Landmark
Overview
Key Communications PR and Influencer engagement association with Noormahal Palace Hotel was aimed at establishing a niche category of modern palatial hotels in India and positioning the brand as an iconic Heritage Landmark. Legendary for its striking architecture, iconic location, and vibrant past, this heritage property in Karnal-The Land of Raja Karna, a character of the epic Mahabharata has its own extraordinary stories to tell. It is perfectly blended with every authentic experience to make any guest feel like a modern-day Maharaja or a Princess. The key communications team was mandated with the task of telling these extraordinary stories via media and influencers in the most impressive manner.
The Strategy
A segmented media roadmap along with an impactful storytelling approach were the key ingredients of the brand communication strategy. The PR team created new visibility avenues and widened the coverage horizon by driving international media platforms with India-specific content. A trend-oriented approach helped in weaving interesting traveller stories.
Impact
International media including Conde Nast Traveller, National Geographic, Grazia etc covered the brand extensively. Media visibility in news dailies, travel news platforms, lifestyle publications, and more helped the brand in reaching out to the right set of audiences. A strategic engagement drive connecting ace fashion designers, travel influencers, celebrities, artists, chefs etc. created high decibel buzz in the uber luxury hospitality segment.
