Motive: Cementing thought leadership, carve a niche space in development and education space
Impact- impressive stories and large-format articles fostered a deeper understanding of the foundation’s impact on society
Overview
Key Communications was selected by Sampark Foundation to enhance the national media profile and take the thought leadership to the next level. Sampark Foundation is transforming learning outcomes for 10 million children studying in 1 lakh+ schools across 8 states. Key communications was assigned with the PR mandate of carefully crafting stories and narratives that seamlessly resonate with the target audience.
Strategy
We developed a comprehensive strategy to generate and maintain thought leadership and pioneering positioning for Sampark Foundation. This strategy involved creating high-quality news articles in quality media and exploring and placing thought leadership content on new and impactful media avenues with maximum reach. To achieve this, Key Communications established a strong media connection with the brand and spokesperson, driving innovative stories in media that highlighted the foundation’s work in the development sector and its impact on society. By carefully crafting stories and narratives that resonated with the target audience, Key Communications was able to foster a deeper understanding of the foundation’s mission and values. This strategy was a key factor in the success of the media campaign and helped Sampark Foundation cement its position as a thought leader and game-changer in the development sector.
Impact Generated
Key Communications storytelling strategy for Sampark Foundation was a resounding success, generating an impressive number of impressions in leading media outlets and fostering a deeper understanding of the foundation’s impact on society. By leveraging innovative stories and large format articles, Key Communications was able to showcase the foundation’s work in the development sector and its role in driving frugal innovations and technology disruption.