Motive: Establish ISDM as India’s First of its kind development management institution nurturing the change leaders and managers of tomorrow.
Impact: Extensive media coverage and industry recognition for ISDM’s groundbreaking initiative.
Overview
Indian School of Development Management (ISDM) is India’s First of its kind development management institution founded to create, strengthen and establish Development Management, a domain that transcends the exclusive silos of ‘development perspectives’ and ‘management principles’. The PR objective was to highlight the unique curriculum, world-class facilities and partnerships at ISDM aimed at developing leaders for the social sector who can build & manage world-class Social Purpose Organisations.
Strategy
Key Communications embraced the challenge of raising awareness for ISDM’s pioneering efforts and contribution to the growth of India’s promising development sector. Our strategy encompassed a multi-faceted media campaign, strategically targeting influential journalists, feature writers, and media influencers. We crafted compelling narratives and innovative content to connect ISDM with future leaders and managers seeking a purpose-driven career. By leveraging our extensive media network, we ensured comprehensive coverage across leading publications, generating intrigue and fostering positive sentiment surrounding ISDM’s revolutionary efforts.
Impact Generated
Key Communications’ strategic media campaign delivered impactful results, creating a seismic shift in awareness and recognition for ISDM’s curriculum, faculties, and various initiatives. Prominent publications, including India Today, The Financial Express, Business Standard, India.com, Mid-day, Hindustan Times, and The Print, enthusiastically covered the story, hailing ISDM as an emblem of progress and inclusivity. A Gender-neutral Toilet set up at ISDM on a student’s request was picked up as a nationwide PR campaign which ultimately sparked a ripple effect within the industry, inspiring other institutions to follow suit. The media coverage catalyzed constructive dialogues, shedding light on the challenges faced by the transgender community and emphasizing the urgent need for fostering inclusivity and diversity. An extensive series of thought leadership articles in print and digital media helped the brand in connecting seamlessly with various stakeholders.