IESA
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Clients::
Good Enough Energy
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Category::
Battery Energy Storage Systems
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Motive::
Position Brand and Gigafactory in National and International media
The Challenge
• Low awareness of the industry body despite of great work, policy advocacy and a huge member base
• The focus was primarily on events from a storytelling point of view
• Thought leadership of industry veterans and experts associated with body was missing in the media
• Technical complexity of subjects like BESS, advanced chemistry cells, and grid storage.
The PR Strategy
• Thought Leadership & Expert Positioning-Positioned IESA as expert commentators on energy storage, EV
adoption, Green Hydrogen, Solar, RE and policy reforms.
• High-Impact Media Engagement with top National and International media
• Content-Led PR by releasing whitepapers, policy reports, and industry forecasts
• Topical PR leveraging key policy and industry initiatives to ensure greater SOV in National media
• Leveraged India Energy Storage Week (IESW) and other events as PR touchpoints for wider media visibility.
• Strengthened IESA’s LinkedIn and Twitter presence with data-driven insights, infographics, and media coverage
promotion.
Impact Generated
• Secured media stories in top mainlines, business dailies, trade magazines and Tier-2-3 media
• International features in media including Reuters, CNN, Financial Times, Bloomberg, Forbes and Fortune
• Thought leadership and opinion pieces in key national and international media
• Strengthened IESA’s reputation as the central voice for India’s energy storage policy advocacy.
Advertising and marketing
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Advertising and marketing
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