T9L

Marketing,Consultant

Clients::

Noormahal Palace Hotel
Category::

Hospitality
Motive::

Create high-decibel awareness establishing a premium brand positioning
Impact-:

Quality media coverage in national and international media outlets along with a strategic influencer’s engagement drive supported the brand positioning of India’s Iconic Heritage Hospitality Landmark

In today’s hyperconnected media ecosystem, audiences are no longer satisfied with promotional content or one-off announcements. They expect brands and organizations to deliver meaningful insights, data-backed narratives, and seamless experiences across multiple channels. To stay relevant, we embraced a culture shift — from reactive content to an insight-first, multi-channel storytelling model.

Challenges

• Visibility Gap: As a behind-the-scenes studio, T9L needed to become more visible in a crowded startup
ecosystem.
• Demonstrating Impact: Proving credibility required tangible proof—startup successes, incubator outcomes,
funding traction.
• Attracting Talent & Partners: To scale, T9L needed to appeal to both ambitious founders and strategic investors.

The Strategy

Thought Leadership positioning founders/partners as voices of authority
• Articles building narrative such as “The Future of Venture Building in Emerging Markets.”
• Portfolio Storytelling highlighting success stories (funding milestones, exits, pivots that worked).
• Strategic Announcements on launch of new cohorts/incubation programs.
• Aggressive media engagement targeting business & startup media such as Inc42, YourStory, Economic Times,
TechCrunch and more

Impact :

• Featured in leading business and startup publications (e.g., Economic Times, Mint, Entracker, Business Insider,
Inc42, TechCrunch)
• Recognized as a pioneer in the venture builder model within India’s startup ecosystem.
• Founders and key executives became go-to voices for startup growth, funding, and innovation trends.