Johnson Controls Hitachi Air Conditioning India Limited

Marketing,Consultant

Clients::

Johnson Controls Hitachi Air Conditioning India Limited
Category::

Air Conditioning
Motive::

Establish a strong consumer connect via impactful storytelling
Motive::

Consistent media impressions across segments helped the brand successfully connect with the consumer

Driving impactful communication strategies and campaigns, Key Communications successfully generated high decibel awareness around the brand philosophy and path-breaking products. Over 400 top media outlets and influencers across 45 cities tapped for wide visibility.

The Challenge

Johnson Controls Hitachi Air Conditioning India Limited, the manufacturer of India’s aspirational premium air-conditioner brand ‘Hitachi Cooling and Heating’ engaged
with Key Communications to create high-decibel national awareness of the company’s line of innovative products. Johnson Controls Hitachi Air Conditioning India Limited
needed a comprehensive public relations strategy to generate awareness across target consumer profiles and geographies in India. The PR team was tasked with a specific
focus on improving brand salience by leveraging the power of storytelling via impactful media platforms.

The Strategy

Team Key Communications developed a comprehensive media and storytelling strategy focused at initiating brand awareness campaigns, crafting interesting content and
creating new brand engagement avenues. Basis an in-depth and consistent scanning of media as well as consumer environments, we curated impactful messaging with a
segment approach for corporate, CSR, Thought leadership and Product verticals.

Impact :

Securing coverage in over 400 top-tier media outlets Key Communications successfully helped the brand in establishing a strong consumer connection. The PR advisory
also garnered widespread inclusion in technology, lifestyle, trade, and vernacular media by successfully managing over 20 product launches across the country. Industry
and consumer trend stories across national and regional media outlets helped enhance brand’s reputation and solidify its market leadership.