Good Enough Energy

Battery Energy Storage Systems

Targeting policy makers, business media, investors, local communities, industry associations, a segmented media approach resulted in ensuring National and International Media visibility

The Challenge

With no brand awareness and media publicity in past, a direct announcement of gigafactory in the media was challenging due to lack of credibility and public awareness. High competition with global and well established India players was also an hurdle in winning media confidence on the news value.

The Strategy

With a focus on Narrative Building, we positioned the brand as a future leader highlighting investment plans and future projections. The
gigafactory was positioned as a catalyst for the clean energy and EV revolution driving J&K location as a big source of local employment.
By highlighting job creation, sustainability, technology transfer, and economic benefits the storytelling became impactful.
With a segment media approach we targeted National Media focusing on manufacturing, employment, Make in India/Atmanirbhar
Bharat, and regional development and International Media by highlight global competitiveness, export potential, and partnerships. By
lace key leaders in interviews, op-eds, and panels on energy transition and supply chain security we created a voice for the brand face.

Impact :

Featured in 100+ national and 30+ international publications.
Secured interviews in top-tier outlets (e.g., Reuters, CNN, The Economic Times, Mint ).
Recognized as a key player in government’s renewable energy strategy.