Leave a Commenton ‘Aapda Se Avsar’; Responsible PR in the Age of Virality
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September 24, 2025
Public Relations (PR) in India is transforming various sectors, from effective and authentic storytelling, and raising awareness to setting new trends. However, in today’s rapidly changing digital landscape, some PR stunts have devolved into cheap…
Leave a Commenton Why Earned Media is the Best Bet to Win Consumer Hearts During Festivity
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September 24, 2025
Festive seasons are the golden opportunity for brands to connect with their target audience. Consumer spending surges as the air fills with excitement and celebrations, making it the ideal time for businesses to capture attention.…
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September 24, 2025
As per the study published in “The Lancet”, over 2.3 million premature deaths in India happened in 2019 due to pollution. Among these fatalities, nearly 1.6 million were attributed to air pollution, while more than…
Leave a Commenton We are a Passionate Storytelling and Brand Impressionist Agency
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September 24, 2025
According to the world’s largest public opinion survey, the Peoples’ Climate Vote 2024, people worldwide are experiencing climate change in increasingly uncontrollable ways. The survey highlights 20 of the world’s biggest greenhouse gas emitters, with…
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